Leverage on data driven insights and solutions to grow your brand. Our solutions are customer centric through qualitative and quantitative methodologies. We take pride in a holistic and 360-degree approach to understand not only adorers of your brand but also potential and lapsed users. As a client, we will walk with you in this journey to grow your brand saliency and equity from positive customer experiences. Happy and satisfied customers are repeat purchasers offering better ROI.
We aim to understand markets, brands and consumers in order to drive growth. This include; market sizing, brand (re)positioning, product and brand portfolio optimization, identification of unmet consumer needs and innovation opportunities (including brand stretching),identifying market factors working for or against us among others
Segmentation studies: We identify homogeneous characteristics among customers and group them together. This enables you to develop marketing and product strategies that fit the exact profile of your target audience.
Customer needs evolve and market dynamics change over time, hence the need to keep abreast with the changes in order to adapt accordingly. We tell you how healthy your brand is and help you identify key drivers to build strong brand equity and advise you how to optimize your brand portfolio
We know that markets are not homogeneous, especially in Africa. As such our clients need to understand the intricacies of markets and identify growth opportunities by knowing whom to target, with what and how?
Would you like to know whether your communications are top of mind, gauge recall/message takeout and generally see if they resonate with your target audience and the action they trigger. We complement efforts of creative and Ad agencies towards this end.
We are excited about this approach and so should you. We test designs to ensure that they provide meaningful and relevant experiences to users. Aspects include branding, design, usability and function
We will provide direction for optimizing your pack elements in a competitive environment. We will test the pack’s functionality, appeal and the information it communicates.
We will evaluate the overall brand relationship strength with the customers, identify priority areas of improvement to optimize customer experience to maximize their value (ROI) to the organization.
An engaged workforce is more productive, deliver quality service to customers leading to an engaged customer base and profitable organization. These studies not only measure how happy employees are, but also how dedicated to the mission and outcome of the company.
Innovation
Our capacity for primary surveys also called field surveys covers Sub Saharan Africa as an essential component of geographic enquiry. We carry this out through observation, interviews, sketching, measurement and deliver raw data or full reports to clients.